A groundbreaking study of
the psychology of the super rich
“Zitelmann’s book is of great importance because it provides an explanation for the success of the market economy and our society’s prosperity. It places the entrepreneur firmly center stage … In fact, Zitelmann’s book deserves to be a standard text for current and future Ministers of Finance and Economics. Everyone with entrepreneurial aspirations should make space for it in their home library.”
The Huffington Post
“The book is interesting for two reasons: On the one hand, Zitelmann summarizes the state of research into the essence of the entrepreneur. On the other hand, he reveals millionaires’ very personal motives and perspectives through a series of verbatim excerpts from in-depth interviews. If you are at all interested in the nature of entrepreneurship, you will certainly find what you are looking for here, and far more besides.”
Harvard Business Manager
“Zitelmann’s book is of major importance because, by focusing on entrepreneurship, it explains both the success of the market economy and the prosperity of our society. In neoclassical economic theory, entrepreneurs are conspicuous only by their absence.”
The European